Why does a Spotify pre-save campaign work? You probably know that quantity is important when it comes to getting traction on Spotify, but the quality aspect can’t be overlooked either. Major record labels and popular artists like Ed Sheeran, Drake, Arianna Grande, and more already use a pre-save campaign for each release to ensure that their newest tracks rise to the top – and independent artists can implement these campaigns to great effect. By using pre-save, you can hack the Spotify algorithm and garner more listens, engagements, and followers right from the start. Then, on the release date, the selected song is automatically available in each user’s Library and Release Radar sections. Pre-save on Spotify is a unique link that lets users of the platform save a particular song before it’s released.
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